Development of Marketing Thoughts in the Light of Islamic Concept of Marketing (Case Study of Female Buying Behaviour towards Islamic Concept of Marketing)

In this paper, theories of marketing thoughts, historical development, economic development and philosophy have been discussed. Specifically, the role female consumer with reference to buying behaviour in society light Islamic concept marketing. The objective study is investigate relation social religious values, other enlighten that ICM more effective comparison thoughts determine it also theoretical various concepts developed within last two hundred years, oldest style strategically concept. population methodology used as a general city sample on 400 females method sampling convenience, random just obtain results find out inclination towards